Not all small business owners have the time to market their business. Owners of retail stores, restaurants, bars or hair salons are often too preoccupied with the day-to-day operations to even begin thinking of social media, email marketing or SEO. However, just because you don’t have the time on your hands doesn’t mean no one does. Often times, business owners in your position will hire outside consultants and agencies to take care of the marketing for them. But if you’re worried about paying for their services, that where AmeriMerchant can come in: we can provide you small business capital so you can improve your inbound marketing and generate more money for your business.
So what can an outside consultant for your businesses marketing efforts? Let’s take a look:
• Email marketing: These days, some believe that the dominant influence of social media is rendering email marketing obsolete, but this couldn’t be further from the truth. Email marketing is still an essential piece of the puzzle when it comes to small business marketing and major component of nurturing leads. When you receive a lead during an email campaign, make sure you respond directly as soon as possible so the lead doesn’t become cold. This will allow you the chance to nurture your leads that come from your emails.
• Automated marketing: Automated marketing is a form of email marketing that dives even deeper into nurturing leads during the sales process. This type of strategy helps move a lead along the sales process in different stages over a period of time. Automated marketing is normally reserved for businesses with more complex buying processes, so if this applies to you consider getting yourself acquainted with this method.
• Focus on organic search: Does your company website have a sophisticated SEO strategy? Organic search is still necessary when it comes to your company’s web traffic but many business owners don’t understand how to execute a successful keyword strategy. Some companies hire outside consultants, but if this isn’t in the cards for you then consider doing your own keyword research using Google AdWords.
• Video marketing: More and more small businesses these days are beginning to create their own videos and sharing them on their website and social media pages. Videos tend to put small businesses on a personal level with their customers and shows a more human side. Types of videos you can make are product demos, product tutorials, or something more lighthearted and humorous.
We highly recommend hiring an external agency to handle your marketing. As the owner of a small time business, odds are you don’t have the time or expertise to handle a marketing campaign of significant magnitude.
If you want to learn about how AmeriMerchant can help you with this while providing you small business capital, feel free to contact us today.